Step 1: Define Your Core Value Unit
What is the single most important, quantifiable outcome your product delivers to the customer? This is your North Star.
How to Approach This Workbook
- Identify Your Core Value Unit: Start by defining the key outcome your product delivers.
- Understand Your Customer: Tailor your pricing model to what your customer values most—predictable costs, clear ROI, or guaranteed success.
- Model Your Unit Economics: Use the workbook to build a detailed financial model of your costs to ensure your strategy is profitable.
- Start with a Hybrid Approach: For most, a hybrid model (e.g., subscription + usage) is the most pragmatic and scalable starting point.